Marketing your property
Giving your property the best exposure
Our marketing team ensures that every property we list is promoted extensively, through purpose-built campaigns that use a variety of methods to attract as much interest as possible.
As standard, your property will feature on all major property portals, including Rightmove, Zoopla and OnTheMarket, as well as our website which receives thousands of hits on a daily basis.
We are also proactive when it comes to spotting opportunities and will quickly phone or email buyers or renters from our database, quite often before the property is even advertised on the open market.
And we do a lot more…
Market leading technology
Our cutting-edge software allows us to pinpoint buyers who may be interested in your property. For buyers who come to our website, we provide all the information they need to consider your property, and then use our booking system to arrange a viewing. This is especially useful for those searching properties out of office hours, giving them the ability to do it all online.
Social media
Using tailored content that is designed to stand out, we receive thousands of interactions through our social media posts and advertising. All of our properties get this exposure as standard, and for those who select our Exclusive package, they benefit from individual paid promotion which specifically targets passive buyers.
Bespoke video tours
As part of our Exclusive package, we provide professional video tours which are a fantastic way to showcase your home. Video helps viewers get a realistic sense of space and layout, and creates enhanced engagement which often leads to increased interest and quicker decision-making. Overall this expands marketing reach, and attracts a wider audience.
How we do it
Standout marketing
We work hard to marketing all the properties we deal with, and we achieve outstanding results. Be it our sales or rental properties, each gets its own bespoke marketing campaign and we leave no stone unturned; so in addition to social media and online promotion, our sales team works proactively – with knowledge of interested buyers and renters – so we can often identify an interested party, getting in touch with them before a property even goes online.
Creative & effective social media
When it comes to social media, our approach differs from other agents who may have a presence, but through a lack of strategy and uninspiring content they tend to have low follower numbers and minimal engagement.
Our creative in-house team makes the most of social media, designing and delivering slick branded content through a mix of imagery and video, which generates a lot of interest and attracts thousands of views.
No hidden surprises
We are transparent with our fees, which are clearly displayed up front, and there are no hidden charges. Since 2014 it has been a legal requirement for estate agents to display fees on their website and marketing material, but many still don’t. And unlike some, we don’t charge for mandatory anti money laundering checks, nor do we force buyers into the illegal practice ‘conditional selling’, for example only putting in an offer if you speak to an affiliated mortgage broker. While some agents look to exploit every opportunity to extract cash from their clients, at Chalk Street we do not agree with such old fashioned and unprofessional sales practices.
